The calculation of sponsorship fees is another important point on which the parties should agree before entering into a written agreement. The treaty should also address the postponement of the event. The termination rules may vary depending on the type of sponsorship and, if applicable, additional provisions may be introduced. Provide rights and help maximize benefits – the rights holder must do his best to help the sponsor use the rights granted and ensure that those rights are actually granted. The rights holder should be contractually obliged to assist the sponsor in getting as much out of the sponsorship as possible. We have already mentioned the non-competition clause, but it goes beyond exclusivity. It describes the specifics of your agreement and the exclusive rights to which a particular sponsor might be entitled on the basis of the package it has acquired. For example, a sponsor may have the exclusive right to have their logo on stage or be the only food seller authorized to sell food at your event. The exclusivity clause defines the agreed terms that confer special rights on a particular promoter. Due to the extra exposure, exclusivity usually comes with a higher day price for sponsors. Make sure you clearly define the types of businesses your sponsor defines as a competitor so that there is no confusion about which companies you may or may not approach in the future. Sponsors can apply for different types of rights in their sponsorship agreements.
A major contributor may request to be an exclusive event sponsor or to have the event named after the company. When the event has merchandise for sale, sponsors can request that their company names and logos be marked on those goods. Sponsors may also request that their names and logos be included in each event-related press coverage in order to obtain maximum public presence for their contributions. The sponsor requires the rights holder certain guarantees to give him the comfort he needs to enter the sponsorship, but some guarantees can also be reciprocal. Guarantees may include: The level of participation often varies greatly from one sponsor to another, from a company that simply supplies products to a place, to a sponsor who, with keynote speaker, entertainment or catering, offers a large sit-down dinner until the designation of an establishment, program or event. The more complicated the participation, the more important the sponsorship contract becomes. There may be several other obligations that may include some or all others: secondary sponsorship – for example, sponsoring a particular part of an event, such as one of the games or performances of the event or series. Sponsorship is a team sport and requires everyone on the team to support sponsorship at every stage of the trip. The construction of a framework sets the expectation of how and when each human being will play a role in success. The contract should include a right of termination where (a) one of the parties is in liquidation or ceases trading; or (b) certain offences considered fundamental to sponsorship.
The promoter should insist on the right to terminate immediately (as well as the refund of taxes) in the event of such violations. If it is a successful sponsorship, the implementation of the contract and the success of the recovery are essential to the renewal of the sponsorship. The most important elements must be taken into account.